Greetings fellow communicators it's the time of week once again where I regale you with a tale of my work based learning lecture. Now if you're wondering why I used communicators in bold instead of something much more simple I'll begin to explain.
This week again I had my brain introduced to a stack load of information I had already but I just wasn't aware of. This came in the form of communication I had some idea their communication requires body language,diction and of course dialogue for someone to get the whole message (which tends to be the down fall or print and radio sometimes) across, this is of course super important for journalists who need to know how to communicate so we can put the news across. This was explained in various theories like the famous Greek Philosopher Aristotle's model of communication which followed the points of thinking of something to say to actually saying it. So here I go trying to demonstrate to everyone (but mainly my lecturer) of how I think one of these theories work, I'm going to use the recent news report based about popular comedian Jon Stewart who inspired CNN reporter Rick Sanchez to make some anti Semite remarks recently, I will use the theory of Harold D Lasswell which is as follows:
Who: This covers who said it. So in this case it would be Rick Sanchez
Says what: What the the who said. This would be Mr Sanchez calling Mr Stewart a bigot and implying all major US News outlets are ran by members of the Jewish faith. For those who missed he said:
"CNN is a lot like Stewart, and a lot of people who run all the other networks are a lot like Stewart, and to imply that somehow they -- the people in this country who are Jewish -- are an oppressed minority? Yeah. [sarcastically]"- Taken from the Huffington Post
In which channel: This is the media outlet that was used. In this case it was on US radio
To whom: This whom the target audience is, so in this case regular listeners Sirius radio network
With what effect ?: This would classify the feedback from the target audience and listeners, so in this case the effect would be CNN management firing Mr Sanchez for his what was considered inappropriate and anti semites remarks.
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